*fashion phenomena occur only in a particular social context that allows social mobility.
*Thus fashion plays a significant role in the manifestation of subtle differences. The class boundary has become blurry, and people wish to make subtle distinctions in order to differentiate themselves from others. This is what fashion in the modern world has become. Because there are more opportunities for everyone, the competition is more democratic and the right to participate in the competition is prevalent.
*The newness which, as noted earlier, is the essence of fashion is the typical condition of modernity and postmodernity. The desire for change is characteristic of cultural life in industrial capitalism.
*Modernity is a code and fashion is its emblem.
*Fashion as collective selectionDavis(1992)said as one’s identity becomes increasingly multiple, the meaning of fashion also becomes increasingly ambivalent
It is the content of fashion that is constantly shifting. Not the institution(Kawamura 2004)
*Like art, fashion is a social in character, has a social base and exists in a social context. Moreover, it involves large numbers of people.Like other social phenomena including art, fashion cannot be interpreted to look carefully at the organizational setting in which fashion is produced.
*What is most significant in placing fashion and fashion designers within the sociology of culture and arts, is that neither the sociology of culture nor the sociology of arts treats the objects as the creation of an individual genius. This is the fundamental principle shared by sociology of fashion and sociology of culture and the arts.
*A fashion system operates to convent clothing into fashion that has a symbolic value and is manifested though clothing.
*The clothing system reaches us how to wear garments and what to wear In specific social and cultural contexts because each context has different social meanings.
*We distinguish between the socio-psychological, structural form of fashion as a social regulator in its own right and its various and forever variable contents. This also implies that we take fashion completely seriously as an independent social institution.
*change is the essence of fashion
*The hierarchical structure of fashion which produces the authoritative status of designs, sounds, inflexible, but in fact it is democratic and fluid.
*Luxury clothes are meaningful only in relation to non-luxury clothes in less expensive ways. The democratization of luxury is increasingly allowing people to obtain luxury items. The motivation to attain is based on the desire to make a slight difference with others because luxury items provide a sense of superiority as an image and added values are attached to them.
*Fashion is a symbolic production while clothes are a material production. Fashion is a symbol manifested manifested through clothing.
*While talents and creativity alone are invoked to explain the success and the fame of a fashion designer, understanding the structure of the fashion system is essential to gaining the official designer status. The concept of creativity in fashion is elusive s for any activity, but it is generally, and correctly, assumed that the making of fashion requires special skills.