I chose four volunteers to participate in the focus group with me, and discussed with them their understanding of the cyberpunk style and their views of the online celebrity economy in China. Here are some results.
- Some people have never heard of cyberpunk at all, and most people’s understanding of the style is limited to visual effects. But all the people in the group have seen cyberpunk-themed movies
- One member mentioned that the current KOLs economy so popular in China as a result of being selected by capital
- Most of the team members mentioned that their trust in KOL will make them easier to make a direct decision when choosing products. Meanwhile, the one-stop service of China’s e-commerce websites also provided an environment for the growth of the KOL industry.