Author archives: Zhou
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due to the visual effect of cyberpunk, I chose two cities in china for this film shooting.
A focus group meeting record
I chose four volunteers to participate in the focus group with me, and discussed with them their understanding of the cyberpunk style and their views of the online celebrity economy in China. Here are some results. Some people have never heard of cyberpunk at all, and most people’s understanding of the style is limited to …
Platform
At present, this film will mainly screen as a personal project on social media platforms in China and overseas, and mainly focused on the following two Chinese websites. like witter in china. Sina Weibo is a Chinese microblogging website. It is one of the biggest social media platforms in China, with over 445 million monthly active …
Market positioning
*The project is currently trying to get collaborative with Chinese beauty brands to help promote the brand by using all the products of the brand and showing them in the film. *This mode of cooperation is now widely used in China’s KOLs and beauty markets. introduction of three brands： Perfect Dairy set up in 2017 …
storyboard
Target audience
*For those who are interested in the work of online influencers, those young Chinese peoplewho yearn for it. Help them understand more about this industry. *For overseas audiences who interested in China’s Internet and fashion industry, this film hopes to help them understand the most popular ways of making money now in China, the Internet environment, and …
reference movies (keep updating)
This blog will record some movies related to cyberpunk style. Every time I watch a movie I put up a poster in this post.
styling references
Cause the main character in this film only 16 years old, I prefer to mix the function styling and 90s style.
four girls take part in the interview
-beauty KOL -Good at Imitated makeup -Over 1M followers through Chinese social media -Fashion KOL -Over 300k followers through Chinese social media –Not a full-time blogger -Fashion PR -Only 22 but already became the leader of Chinese ARMANI beauty’s PR team -Fashion and lifestyle KOL -Over 1M followers in Chinese network -Worked in one of the …