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due to the visual effect of cyberpunk, I chose two cities in china for this film shooting.

chongqing
here is a train can cross building

I chose four volunteers to participate in the focus group with me, and discussed with them their understanding of the cyberpunk style and their views of the online celebrity economy in China. Here are some results.

Some people have never heard of cyberpunk at all, and most people’s understanding of the style is limited to visual effects. But all the people in the group have seen cyberpunk-themed movies
One member mentioned that the current KOLs economy so popular in China as a result of being selected by capital
Most of the team members mentioned that their trust in KOL will make them easier to make a direct decision when choosing products. Meanwhile, the one-stop service of China’s e-commerce websites also provided an environment for the growth of the KOL industry.

Platform

At present, this film will mainly screen as a personal project on social media platforms in China and overseas, and mainly focused on the following two Chinese websites.

like witter in china. Sina Weibo is a Chinese microblogging website. It is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.

like Youtube in China. It’s a Chinese video-sharing website based in Shanghai, themed around animation, comic, and games (ACG), where users can submit, view and add overlaid commentary on videos. As of March 1, 2017, BiliBili had 100 million registered users

my TikTok China account has near 80k followers

also we will promote this film on Tik Tok, Youtube, and Instagram.

Market positioning

*The project is currently trying to get collaborative with Chinese beauty brands to help promote the brand by using all the products of the brand and showing them in the film.

*This mode of cooperation is now widely used in China’s KOLs and beauty markets.

introduction of three brands：

Perfect Dairy set up in 2017 in shanghai, based on the Chinese biggest e-commerce website Taobao. it animal series eyeshadow really popular through the Chinese young generation. Now Perfect Dairy is the most valued beauty brand in the Chinese market.

Hedone also set up in 2017. Its advertisements are different from other traditional ads by other beauty brands. It more like an artwork movie. From packaging to advertising concepts, they have always maintained their tone.

Little Ordine set up in franch, at first it only sells eco-friendly nail polish. Last year it was acquired by Perfect Dairy and start a line for make-up. Its advertisement always collaborates with Chinese Tik Tok influencers.